Remember when play time was about being outside until the streetlights came on? In the past, kids had time to run around their neighborhood or in backyards with friends as they stayed active and explored their natural environment. Nowadays, the majority of play is structured or stays inside the home with computers and TV. As a result, kids are missing out on creative pleasures of adventure and exploration in play and are not learning important social skills as they enjoy being outdoors.
CLIF Kid®, maker of organic snacks for active kids, has announced the return of the CLIF Kid Backyard Game of the Year. Starting now until June 17, 2012, kids ages 6-12 can enter their very own backyard game idea for a chance to win a $10,000 scholarship.
Each entry must allow at least two kids to play together, and can utilize common household items such as balls, hula hoops, bean bags and, most importantly, kids’ imagination for hours of fun.
Six creative kids will be flown with a parent to San Francisco to compete in the CLIF Kid Backyard Game of the Year Playoffs in July 2012. Each finalist will receive a Marin Bikes bicycle and a Bell helmet, the five runners-up will each win a $1,000 scholarship and the grand prize winner will receive a $10,000 scholarship.
With new research that shows kids continue to spend more time in front of screens than outside, the second annual CLIF Kid Backyard Game of the Year contest encourages kids to use their imaginations and reconnect with outdoor playtime.
To enter, read the official rules and see game ideas, visit the CLIF Kid Backyard Game of the Year website.